SEO Portfolio Case Study

Pizza Burger Restaurant with Two Location India

Project Overview

Platform: WordPress
Industry: Restaurant Snack
Service Type: SEO Service
Business Model: B2C
Location: India

This project focused on improving the online visibility of a burger restaurant brand with Two locations in Pune India. The website was built on WordPress and required a structured SEO strategy to increase organic search traffic and improve keyword rankings. Burger Restaurant

Project Goals

The primary goals of the SEO campaign were:

• Increase organic search traffic

• Achieve Top 10 rankings for more targeted keywords

• Improve user acquisition and engagement

• Strengthen local search visibility

• Track organic performance growth through analytics

The objective was to make the restaurant more discoverable for people searching for burgers and related food Burger Restaurant queries in the Pune region.

SEO Strategy Implemented

SEO Expert Sachin implemented a structured SEO approach that included:

1. Keyword Research

Targeted high-intent local keywords such as:

• Burger near me

• Burgers Fc Road pune

• Burgers near FC Road Pune 

• IniBurger  Restaurant

• IniWings

• Burger Piza restaurant FC Road

These keywords were selected based on search volume, intent, and local relevance.

2. On-Page SEO Optimization

Key improvements included:

• Optimizing title tags and meta descriptions

• Structuring SEO-friendly headers

• Improving menu and location pages

• Enhancing internal linking

• Optimizing content around local search intent

3. Technical SEO

Technical enhancements included:

• Website performance optimization

• Improved crawlability

• Mobile usability improvements

• Structured site architecture

4. Local SEO

Since the restaurant operates in specific locations, local SEO was critical.

Actions included:

• Optimizing location landing pages

• Improving local keyword targeting

• Strengthening Google search visibility

Results Achieved

After two months of SEO implementation, the website showed significant improvements.

Organic Traffic Growth

• Before SEO: 878 organic visitors

• After SEO: 1095 organic visitors

This represents a strong increase in organic traffic within a short time frame. 

Keyword Ranking Improvement

Top 10 keyword rankings increased significantly.

• Before project: 29 keywords in Top 10

• After project: 43 keywords in Top 10

This improvement helped increase Burger Restaurant website visibility for relevant search queries.

User Acquisition Growth

The campaign also improved new visitor acquisition.

• New users increased by: 16%

This indicates that more potential customers were discovering the restaurant through organic search.

Key Performance Metrics

Conclusion

Through targeted keyword optimization, technical improvements, and local SEO strategies, the restaurant’s website experienced measurable growth in organic visibility and user acquisition within just two months.

The campaign successfully helped the business:

• Improve search engine rankings

• Increase organic website traffic

• Attract more local customers

This case study demonstrates how a well-structured SEO strategy can deliver fast and measurable results for local restaurant businesses.