Multi-branch spa group, Pune & Nanded
Four branches.
Every top-3.
Auravy Spa isn't one location fighting for visibility — it's a group of branches across Pune competing for the same searches. Since 2023, sustained Google Business Profile management and local SEO have put SB Road, Sadhu Vaswani Camp, Aundh, and Wakad at or near #1 for "spa near me," "spa in Pune," and their own branded searches, month after month.
The brief
01 — OverviewRunning one Google Business Profile well is hard enough. Auravy Spa needed four active profiles — each with its own address, review base, and local competition — all showing up for the searches that drive walk-ins, without cannibalising each other or drifting out of sync. The brand has since grown to six physical locations across Pune and Nanded.
- 01 Rank each branch individually for "near me" and branch-specific searches
- 02 Win the map pack city-wide for group-level searches like "Auravy Spa branch"
- 03 Grow verified reviews and star ratings on every profile in parallel
- 04 Convert profile visibility into calls, chats, and direction requests every month
- 05 Build organic search visibility behind the profiles on auravyspa.com
One month, four branches
March 2026 snapshotThe four profiles
02 — Branch RatingsEvery branch is independently verified, categorised, and actively managed. Ratings have climbed steadily across the board — Sadhu Vaswani Camp alone has grown from 142 reviews to 406 over the course of this project.
Branch by branch, month by month
03 — Profile PerformanceThese are the actual monthly Business Profile reports pulled straight from Google — calls, chat clicks, direction requests, profile views, and searches, tracked branch by branch from March 2025 through March 2026.
1,060 interactions. 590 calls (+26%), 328 directions (+15%), 9,833 profile views.
863 interactions. 481 calls, 11,307 profile views (+21%), 5,580 searches (+31%).
1,080 interactions — the branch's strongest month tracked, on 659 calls and 9,306 profile views.
984 interactions a year later — still 480 calls and 11,888 profile views, holding the gains.
334 interactions. Calls up 631% month over month as the profile gained traction.
461 interactions — up from 334 two months earlier. 3,528 profile views (+20%).
741 interactions — more than double the May 2025 baseline, on 9,042 profile views.
680 interactions and chat clicks up 408% in a single month — Aundh's fastest-growing channel.
231 interactions for the group's newest, smallest branch — still ranking #1 for local searches.
Owning the map pack, city-wide
04 — Local Rankings, 2025–2026Search "auravy spa," "spa auravy," or "branch spa auravy" from anywhere in Pune, and the map pack doesn't show one Auravy branch competing with outside studios — it shows three, filling the entire top of the results, consistently across the year.
All three branches fill the map pack: Aundh, SB Road, and Sadhu Vaswani Camp.
Same result for a branch-intent search — the group owns the entire top 3.
Reviews climbing across the board: Aundh at 249, SB Road at 146, Sadhu Vaswani Camp at 190.
A year on, the same three branches still hold the top three spots — Sadhu Vaswani Camp now at 346 reviews.
The most competitive city-wide search — SB Road, Aundh, and Sadhu Vaswani Camp, in that order, every time it's been checked.
Aundh, Sadhu Vaswani Chowk, Nanded, Wakad, S.B. Road, and Amanora — the full footprint behind these four flagship profiles.
The organic engine behind the profiles
05 — Website & Search ConsoleLocal rankings don't happen in isolation — auravyspa.com backs them up. Branded and near-me terms now sit on page one, and Search Console shows the clearest signal of all: a near 700% jump in impressions in a single month.
"Auravy spa all branch," "auravy spa branch," "auravy spa in pune," and "spa in aundh" all sitting at position 1.
394 clicks (+775%) and 18.4K impressions (+681%) month over month, with "auravy spa" holding position 2.
Four branches, four profiles, one ranking story.
Every Auravy Spa location is verified, ranking, and generating calls. See any of the four flagship profiles behind these numbers.
GMB Local SEO is a powerful strategy for businesses that want to increase visibility on Google Search and Google Maps,GMB Local SEO especially when customers are searching for services nearby. The Auravy Spa GMB SEO case study demonstrates how a focused Google Business Profile SEO strategy can improve local search visibility, customer engagement, calls, direction requests, website visits, and potential bookings across multiple locations. The strategy focused on high-intent local keywords such as “spa near me,” “spa in Pune,” “spa in Aundh,” “massage and wellness services,” and other location-based searches that connect businesses with customers who are actively looking for a service. According to the published case study, Auravy Spa achieved measurable engagement across multiple Pune locations,GMB Local SEO including SB Road, Camp, Nanded, and Aundh, through location-specific optimization and organic local search activity.
For businesses operating from multiple branches, multi-location GMB SEO requires more than simply creating or verifying Google Business Profiles. Each location needs relevant business information, locally focused keyword targeting, optimized categories and services, consistent NAP information, engaging Google Business Profile posts,GMB Local SEO customer review optimization, location-specific content, and ongoing local SEO management. A well-structured Google Business Profile optimization strategy helps search engines understand the business, its services, and the geographic areas it serves. The Auravy Spa case study highlights the importance of combining GMB optimization, local keyword targeting, regular posts, review engagement, location-wise SEO, and search-intent-driven content to strengthen local visibility without relying on paid advertising.
From an SEO perspective, the primary keyword for this page should be “GMB Local SEO”, supported naturally by secondary keywords including “Google Business Profile SEO,” “GMB SEO,” “local SEO,” “Google Maps SEO,” “multi-location SEO,” “local business SEO,” “GMB optimization,” “local search optimization,” “spa SEO,” “spa marketing,” “spa in Pune,” GMB Local SEO and “spa near me.” These keywords should be used naturally in the title, H1, introduction, relevant H2 headings, body copy, image alt text, meta description, and internal links rather than being repeated excessively. The page should also maintain a clear Article schema GMB Local SEO structure and accurately connect the title, URL, primary keyword, and actual case-study subject. For the complete case study, visit Auravy Spa GMB SEO Case Study.
