Multi-branch mall cafe group, Pune
Four malls.
One coffee brand
Pune keeps finding.
Aur Coffee runs inside four of Pune's biggest malls — Phoenix Marketcity, The Mills, Seasons Mall, and Phoenix Mall of the Millennium — each competing with food-court chains and their own mall's foot traffic for the same "coffee near me" searches. Since 2023, consistent Business Profile management has kept every branch ranking, reviewed, and visited, month after month.
The brief
01 — OverviewA mall cafe lives or dies by two things: showing up when someone searches "coffee near me" from inside the mall, and looking good enough on Google to be worth the walk past the food court. With four branches spread across Pune's biggest malls, Aur Coffee needed every single one ranking on its own — not just the flagship — while the brand as a whole kept climbing.
- 01 Rank each mall branch individually for "coffee near me" and mall-specific searches
- 02 Hold visibility city-wide across all of Pune's Aur Coffee map pins
- 03 Grow reviews and star ratings on every branch in parallel
- 04 Turn profile views into calls, directions, and menu engagement
- 05 Keep aur.coffee connected as the conversion point for every branch
Six months, four branches
Apr – Sept 2026The four profiles
02 — Branch RatingsEvery mall location is independently verified and actively managed, from a 355-review flagship at Phoenix Marketcity down to a newer branch at the Millennium Mall still building its base.
Branch by branch, six months of proof
03 — Profile Performance, Apr–Sept 2026Every branch is tracked on its own — profile views, searches, calls, directions, and offer or menu engagement — pulled straight from each location's own Google Business Profile.
Phoenix Marketcity — the flagship
38,575 profile views and 12,784 searches — the busiest branch by far, led by the search "cafes in viman nagar."
166 interactions in July alone, with direction requests up 51% month over month.
Seasons Mall, Magarpatta
24,247 profile views, second only to the flagship — "cafe in magarpatta" and "starbucks near me" both drive discovery here.
297 direction requests over six months, holding steady through the summer.
125 menu views, peaking in August as visibility grew.
The Mills
970 total interactions over six months, climbing steadily to an August peak.
12,253 profile views and 4,134 searches, mostly on mobile Google Maps.
42 calls generated directly from the profile.
683 direction requests — the single strongest signal of foot traffic intent on this branch.
173 people engaged with posted offers over the period.
Phoenix Mall of the Millennium, Wakad
14,502 profile views — "cafe in wakad" ranks among its top search terms.
51 interactions with calls up 80% — the newest branch, already converting.
Visible across the whole city
04 — Local PackSearch "aur coffee pune" from anywhere in the city, and it isn't one branch competing with outside cafes — it's five Aur Coffee pins on the map at once, each with its own rating, each pulling its own neighbourhood's searches.
Four malls, four profiles, one brand people keep finding.
Every Aur Coffee branch is verified, ranking, and generating real foot traffic. See any of the four flagship profiles behind these numbers, or the brand itself.
AUR Coffee Multi-Branch GMB Local SEO — Case Study 2026
GMB Local SEO is an essential digital marketing strategy for businesses operating across multiple locations and looking to improve their visibility in Google Search and Google Maps. The AUR Coffee multi-branch GMB Local SEO case study focuses on how Google Business Profile optimization can support local visibility for a business with more than one physical location. A successful GMB Local SEO strategy involves optimizing each Google Business Profile with accurate business information, relevant categories, services, location-specific keywords, business descriptions, photos, posts, and customer reviews. For a multi-branch brand such as AUR Coffee, multi-location GMB SEO also requires consistent NAP information, individual location optimization, locally relevant content, and a clear connection between each branch and its target search area. By implementing structured GMB Local SEO, businesses can make it easier for potential customers to discover their nearby location when searching for coffee shops, cafés, food and beverage services, and related local queries. Google Business Profile SEO, Google Maps SEO, local search optimization, multi-location SEO, and local business SEO are closely connected with GMB Local SEO and can form an integrated local search strategy. The goal of GMB Local SEO is not simply to create a Google Business Profile, but to continuously improve its relevance, accuracy, activity, and usefulness for local customers. Location-specific optimization can help search engines better understand where a business operates and what services or products it provides. For businesses with multiple branches, maintaining separate and properly optimized profiles is particularly important because each location can serve a different geographic search audience. This AUR Coffee GMB Local SEO case study provides a practical example of how multi-branch businesses can approach Google Business Profile optimization as part of a broader local SEO strategy. Read the AUR Coffee Multi-Branch GMB Local SEO Case Study
Primary keyword :GMB Local SEO
Supporting keywords
- Google Business Profile SEO
- GMB SEO
- Google Maps SEO
- Multi-Location GMB SEO
- Multi-Location SEO
- Local SEO
- Local Business SEO
- Google Business Profile Optimization
- Local Search Optimization
- AUR Coffee GMB SEO
- Multi-Branch GMB SEO
