Handcrafted Wooden Home Décor & Gifting, E-commerce SEO
Ranking where the marketplaces compete.
Hertha Nest sells handcrafted wooden platters, coasters, and gifting pieces — a category dominated by Amazon and IndiaMART listings. Over the past year of on-site SEO and content targeting, individual Hertha Nest products have moved into Google's organic results and image packs for searches that once belonged entirely to the big marketplaces, while site-wide traffic and search visibility have grown sharply. Every figure below is pulled directly from Google Search, Search Console, Google Analytics, and the brand's Business Profile reports.
The Brief
Handcrafted wooden décor is a crowded, marketplace-heavy category — the first page of Google for almost any search in this space is usually Amazon, IndiaMART, and Etsy. Hertha Nest needed its own product pages to compete directly in that same space: for niche, high-intent searches like cartoon-themed coaster sets and wooden serving trays, not just its own brand name.
- 01 Rank individual product pages against Amazon and IndiaMART in organic search
- 02 Capture niche, high-intent searches — themed coasters, serving sets, festival gifting
- 03 Grow organic traffic and on-site product discovery month over month
- 04 Build a fully optimised, actively managed Google Business Profile
- 05 Convert local visibility into calls, directions, and store enquiries
Results at a Glance
Ranking Against the Marketplaces
This is the clearest proof of the work: individual Hertha Nest product pages surfacing in Google's organic results and image packs, next to and above Amazon listings, for the exact searches shoppers use.
Hertha Nest's "Wooden Coaster (Shinchan Edition)" ranks organically and is named directly in Google's AI Overview.
The Doraemon edition takes the top organic spot, ahead of every marketplace listing on the page.
Two separate Hertha Nest designs appear in the Google Images grid for the broader, category-level search.
A 5.0-star, ₹750 listing ranking directly beneath an established home-goods brand.
Featured in Google's Popular Products carousel at ₹2,550, ahead of several other listed sets.
Also the top organic listing on the page — 5.0 stars across 4 reviews.
Search Visibility, Gaining Ground
Search Console shows exactly which pages are driving that ranking growth — several with no prior clicks at all, now pulling double-digit gains in a single reporting window.
The Wooden Magnetic Folding Chessboard and Wooden Vegetable Set pages went from zero clicks to +21 and +11 respectively. The Wooden Serving Train Tray Set — the same product ranking in Section III — is up 633% on its own.
Website Traffic & Engagement
Traffic growth hasn't been a single spike — it's a pattern repeated across several reporting windows over the past year, each one larger than the last.
5K active users, 5.1K new users, and 65K key events — all up more than 380% on the period before.
An earlier window shows the same trend already underway: active users up 142%, events up 312%.
5.7K active users and 92K events, led by a "Festival Specials" campaign page pulling 6.7K views on its own.
The Wooden Platters collection page alone: 3,360 views, 1,278 active users, and a 0.22% bounce rate.
Product Discovery On-Site
Once shoppers land, they're browsing — the Teatime Platter with Coaster Combo alone accounts for a quarter of all product views tracked. Add-to-cart activity spans well beyond the top sellers, into pieces like the Hand-Painted Pichwai Jewellery Box and Wooden Cut Bangles.
Google Business Profile
The Business Profile is active and growing year over year — August 2026 alone shows double-digit gains against the same month a year earlier.
140 interactions across the window — 111 of them direction requests, the profile's strongest channel.
174 direction requests across the quarter, holding steady month to month.
78 interactions in August alone — up 66% on the same month last year.
9 calls placed in August — up 50% year over year.
60 direction requests in August — up 62.2% on August 2025.
179 clicks and 70 tracked conversions from a two-week campaign window, at a 3.65% click-through rate.
A handcrafted brand, holding its own against the marketplaces.
Hertha Nest is ranking, growing, and actively managed on Google. See the store and the listing behind these numbers.
